Genesis Prestige vs Mercedes BMW Scottsdale

For years, Mercedes Benz, BMW and Audi dominated the luxury car market. Essentially luxury car buyers wanted a German car because they associated these brands with prestige. Along came Lexus, a Japanese brand, and it did a good job of challenging the German brands while undercutting them in price.

That brings us to this new era for luxury cars, one in which Genesis is claiming the mantle of best dressed and best equipped. Then you throw in there the pricing strategy that the brand utilizes, and you have a recipe for complete success.

But the question becomes: can Genesis overtake the Germans, the Japanese and all other automakers in the quest for luxury car shoppers? 

The Prestige Predicament

Prestige is one of the biggest motivators for luxury shoppers. The idea of prestige often dominates an individual’s thinking when considering their options. After all, if you are spending more for a vehicle, you want it to stand out in the executive parking lot. You want to make a splash, but you want to look smart while doing so.

However, seeking prestige when buying a vehicle can also lead to a mistake. This may take the form of overpaying. However, it just as often shows up in the form of poor packaging. You buy a luxury label thinking it will be the most cutting edge, only to discover that the manufacturer was holding back its more innovative features for the priciest of its vehicles.  

This is how Genesis builds prestige within its own community of owners. They can see their product is luxurious and premium in every way. They have all the latest tech tools and toys at their fingertips.  

 

The Concierge Difference

And then Genesis goes the extra step. Dealerships, including Genesis of Scottsdale, provide a concierge service that makes luxury ownership feel even more luxurious. 

And that is how Genesis handles the prestige issue.  Prestige comes with the luxury ownership experience. In this case, every element is considered and covered. And as a result, anyone owning a Genesis vehicle will feel the prestige rather than just seeing it in the badge on the bumper.  

That’s our take on the situation. Click here to read what Top Speed had to say.  

Even better, visit Genesis of Scottsdale to see what quality looks like. Touch the fabrics, experience the media, and try out power-massaging ventilated seats.  Ask about current specials.

In the end, we think you’ll agree that prestige must be earned, and Genesis is doing that every day.  We invite you to schedule a test drive of your favorite Genesis and discuss with our staff how the Genesis experience can benefit you as you drive into the future.

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